There are many generic sales training programs that your company can use. These programs generally consist of basic workbooks and cassettes that ask for the salesperson to fill in the blanks and listen to the corresponding cassettes. In addition, there are numerous one-day sales motivation seminars, which can create a 24-hour level of motivation. These workbook sales training programs and one-day “super sales seminars” may be fine and interesting but they do not equal sales success, nor do they deliver high performance sales results from your sales force. They simply are not customized to your company’s specific selling requirements and are not effective in helping your sales force create consistent results.
A PROVEN SALES PROCESS
Our Sales Performance Program is custom designed to increase the sales productivity of your salespeople--offering a proven system to sell. Our unique Sales Training Program consists of three parts:
1. A Sales Analysis: We conduct a comprehensive sales analysis to determine both the strengths and the weaknesses of your company's current selling model.
2. Customized Sales Manuals: From the Sales Analysis we will develop a customized sales manual for each salesperson. Each manual will contain the following sections:
- Goal setting
- Proven selling facts
- Prospecting systems
- Time management
- Selling benefits & solutions
- Overcoming objections
- Closing techniques
- Selling against your competitors
- Building relationships
3. Sales Training: The Sales Group will conduct a consistent and effective sales training program for your company. The program will be custom-designed to meet your company’s exact requirements and will consist of four key components:
- Pre- and post-testing
- Classroom instruction
- Role playing
- Interactive sales games